Biblioteca Univ. Surcolombiana

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Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas by Alonso Rivas, Javier Publication: Madrid : Esic, 1999 . 566 p. : il., fotg. a color ; 24 cm. Availability: Items available: Biblioteca Central [658.834 / A454c] (1),
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Administración del marketing :   Publication: México : McGraw Hill Interamericana, 2007 . xxii, 519 páginas : 27 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.8 / A238a] (1), Biblioteca La Plata [658.8 / A238a] (1),
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